Privacy Policy

Information We Collect

When you submit a website for audit, we collect: the website URL you provide, your email address, and a hashed version of your IP address for rate limiting purposes. We also extract publicly visible content from the submitted website URL for analysis.

How We Use Information

Your email address is used to associate your audit request and may be used to deliver your report or follow up on your request. Website content is analyzed to generate audit findings. Hashed IP addresses are used solely for rate limiting.

Cookies and Tracking Technologies

We use cookies, pixel tags, and similar tracking technologies to understand how visitors interact with our website. These technologies may collect information such as your browser type, device type, pages visited, time spent on pages, and referring URL.

We use Google Tag Manager (GTM) to manage tracking scripts on our website. GTM itself does not collect personal data, but it enables the deployment of tags that may. Tags deployed through GTM may include:

• Google Analytics (GA4) — to measure website traffic, user behavior, and conversion events. Google Analytics may set cookies and collect anonymized usage data. Data is processed by Google LLC.
• TikTok Pixel — to measure the effectiveness of advertising campaigns on TikTok. The TikTok Pixel may collect information about your visit, including pages viewed and actions taken (such as form submissions). Data is processed by TikTok Inc. / ByteDance Ltd.
• Meta Pixel (Facebook) — if deployed, to measure advertising performance on Meta platforms. The Meta Pixel may collect browsing behavior and conversion data. Data is processed by Meta Platforms, Inc.
• Google Ads Conversion Tracking — if deployed, to measure ad click conversions. Data is processed by Google LLC.

These third-party services may combine the data they collect from our site with data from other sites and services in accordance with their own privacy policies. We do not control the data practices of these third-party platforms.

Your Choices

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect website functionality. You can also opt out of personalized advertising through the following tools:

• Google Analytics Opt-Out Browser Add-On
• NAI Consumer Opt-Out
• DAA Opt-Out

Data Sharing

We do not sell your personal information. Audit reports are accessible via unlisted private links. Your email address is never displayed on public report pages. As described above, certain anonymized or pseudonymized usage data may be shared with third-party analytics and advertising platforms through tracking technologies deployed via Google Tag Manager.

Data Retention

Audit data is retained for service delivery and improvement purposes. Cookies and tracking data are retained according to the defaults of the respective third-party platforms (typically 14 to 26 months for analytics data). You may request deletion of your personal data by contacting us.

Contact

For privacy-related inquiries, please email us at [email protected] or use our contact page.