Website Audit for Home Service Businesses

When a pipe bursts, when the AC stops working, when the roof leaks — homeowners go online and pick the first business that looks trustworthy and easy to contact. If your website makes it hard to find your phone number, doesn't explain what you do, or looks like it hasn't been updated in years, you're losing calls to competitors.

Home service businesses — plumbers, electricians, HVAC technicians, roofers, cleaning companies, and handymen — depend on their websites for one thing: getting the phone to ring. Our audit checks whether your site is actually set up to do that.

We review first impressions, contact accessibility, trust signals, service descriptions, security status, mobile usability indicators, and call-to-action clarity. Then we give you a report with clear labels: PASS, WATCH, FIX, or BLOCKER.

• Phone number not clickable on mobile — customers can't tap to call
• Services listed generically ("residential and commercial") without specifics
• No emergency or after-hours information, even for businesses that offer it
• Missing trust signals — no licensing, insurance, or years-in-business mentions
• No HTTPS, which triggers "Not Secure" warnings in browsers
• Service area not clearly stated
• Contact page requires a form instead of showing a phone number

These are practical issues with practical fixes. Our reports tell you what to prioritize so you spend your time and money on the changes that matter most. We do not guarantee search engine rankings.

Every audit produces a plain-English report using our PASS / WATCH / FIX / BLOCKER label system. No jargon. No vague suggestions. Each finding tells you exactly what was observed and why it matters.

Your report includes an overall score out of 100, a launch decision, and your top 5 recommended fixes ranked by impact. You can share the report link with your team, designer, or developer.

The free first-look scan runs instantly. Paid audits add human review, deeper analysis, and priority support. Fix plans provide a written remediation guide with step-by-step priorities.

Implementation work is quoted separately based on website platform, access, scope, and risk. We do not guarantee search engine rankings.